Maricopa Community Colleges have reached a milestone in connecting with the community through social media. To date, MCC has been “liked” or “followed” upward of 50,000 times across its top three platforms: Facebook, Twitter and LinkedIn, according to a press release.
Facebook makes up the bulk of engaged community members, having just reached 40,000 followers on Aug. 21. By comparison, the Facebook page had fewer than 1,000 followers in mid-2012.
“People respond most positively to good, relevant content,” Natalie Vaughn, online marketing and social media manager for MCC, said in the release.
Many people visited the social media pages around the time that the district celebrated its 50th anniversary, Ms. Vaughn said.
“The majority of people in Maricopa County have either been a student or know a student of a Maricopa Community College. So we give people easy access to important, fun, historical, and current information about what’s going on right around them,” she said.
Social media is an increasingly successful way for public agencies and private companies to do business because it allows direct interaction with customers, according to the release.
“We continue to see a high volume of engagements (e. g., likes, shares, retweets) so we know our social community is engaged,” Ms. Vaughn said.
Connect with the Maricopa Community Colleges and all of its 10 colleges on Facebook at facebook.com/maricopa.edu), on Twitter at @mcccd and on LinkedIn at linkedin.com/company/maricopa-community- colleges.
The Maricopa Community College system includes 10 colleges: Chandler-Gilbert, Estrella Mountain, GateWay, Glendale, Mesa, Paradise Valley, Phoenix, Rio Salado, Scottsdale and South Mountain. It also includes the Maricopa Skill Center, Southwest Skill Center, Maricopa Corporate College and several satellite campuses and business / industry, technical and customized training institutes. For more information, visit www.maricopa.edu.
The Maricopa County Community College District is an EEO/AA institution and an equal opportunity employer of protected veterans and individuals with disabilities.
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